You can check out some of my favorite work below. If you want to take a look at my full portfolio of content, you can take a peek at this Notion page.
Case studies
Kickstarting a brand content strategy – Pitchly
Goals + challenges
Pitchly is an early-stage software startup that was just beginning to build their marketing machine, with marketing team of 1.
They had a few scattered content pieces here and there, but no solid, cohesive plan to reliably create content to support their ambitious growth goals.
They needed a strategy to provide their sales team with valuable content, to boost their organic traffic, to increase website conversions, and to prove their expertise in the space they’re trying to emerge in.
Solution
I joined forces with the VP of marketing to audit their current content and create a plan to formalize the strategy for the following:
Blog, YouTube, collaborative thought leadership, sales enablement content, website copy
This foundational work included in-depth keyword research, competitive benchmarking, and creative brainstorming for topics that their in-house subject matter experts could speak confidently on.
Key growth metrics (1 year)
- + 37.95% organic traffic
- + 58.3% backlinks
- + 20% SEO site health
- 120 form fills from gated content
Industry
B2B tech
Deliverables
- Full blog strategy: Strategic keyword selection, blog category creation, and weekly blog post writing
- Full-funnel resource library: Creation of a complete resource library for lead generation and nurture, including videos, data sheets, eBooks, and case studies
- Conversion-focused copywriting: Complete revamp of all website and landing page copy to highlight Pitchly’s main value prop
Role
Content strategist, writer, video producer
Testimonial
“Hannah is an amazing marketing pro and a real go-getter. She uses research, data and creativity to inform her strategy, and she creates meaningful content that generates results and enhances the brand.”
– VP of Marketing
View deliverables
Blog
Case studies
YouTube channel
Resource library
Speaking the language of public service workers – Neighborly
Brand new to the company, the VP of Marketing was tasked with formalizing their marketing and lead generation strategy. The software company created to help public service workers in affordable housing and disaster relief, built a strong product that constantly delivered positive results.
The problem: they had no content to grab their audience’s attention and nurture them further.
I was brought on board to help identify high-opportunity keywords, select engaging blog categories, interview their subject matter experts to plan authoritative content, and write to speak directly to their target audience.
Industry
Government tech
Deliverables
- Full blog strategy + execution: Helped launch the blog by ghost writing top and middle-of-funnel articles
- Sales enablement asset: Worked collaboratively with their sales department to create a high-value bottom-of-funnel asset to speed up their sales process
View deliverables
Blog
Role
SEO strategist and writer
Testimonial
Hannah is passionate about learning and is relentless in her pursuit of greatness. When presented with a challenge, she runs towards it, not from it.
Hannah is dedicated, hard-working and passionate. She is wide-open to constructive criticism, and possesses the rare quality of immediately taking steps to apply feedback to create better work.
– VP of Marketing
Hannah Michelle Lambert 